Anton Griffiths
CEO
Meet Anton Griffiths, the driving force behind TUFF Australia as our esteemed Chief Executive Officer. In 2002, Anton’s life took a transformative turn when the Griffiths Family acquired TUFF, prompting a move from Zimbabwe to Australia, for a fresh start. Anton’s initiation into TUFF was hands on, starting out by fitting bullbars, as well as working in dispatch and on the factory floor – a testament to his grounding in the very essence of the company.
From those early days on the tools, Anton’s journey within TUFF unfolded organically. He delved into sales, acquiring a comprehensive understanding of the business landscape. Through unwavering commitment and a passion for continual improvement, he gradually ascended the ranks, ultimately assuming the pivotal role of managing the entire company.
Anton lives by a simple yet powerful belief: “We can’t be mediocre for success. We just can’t. If we want to have more, we need to be better.” This philosophy echoes through every aspect of TUFF’s operations, pushing the team to strive for excellence in business, marketing, administration, sales and production – identifying weaknesses and filling them in. At TUFF, mediocrity simply isn’t acceptable.
Beyond the boardroom, Anton is a dedicated advocate for the local Toowoomba community. He actively raises funds for various foundations, including Protea Place, a not-for-profit that assists vulnerable women.
Outside of work, Anton is an avid traveller, always eager to embrace new experiences. A sports enthusiast, he balances his love for competition with quality family time, cherishing moments with his wife and two children.
Anton is a true country man at heart and values a good yarn and takes immense pride in the TUFF name. His leadership is not just about steering the company; it’s about fostering a culture of excellence, community engagement and a genuine connection with the TUFF family.
Mark Casey
General Manager
Mark Casey has been the General Manager at TUFF Group for eight years, and has extensive experience in leadership roles throughout his career. Previously, he served as a general manager at Newlands, a civil construction company, and Dankav, a specialised commercial insurance construction company on the Gold Coast. Additionally, Mark held the position of Corporate Development and People Manager at McNab, a commercial construction company.
Under Mark’s leadership, TUFF has experienced significant growth, expanding from five employees 20 years ago, to now employing 150 people, across three factory locations. He is proud of the team’s dedication to delivering the best Australian-made products daily. TUFF’s owners, Phil and Anton Griffiths, invested $5 million in Japanese laser cutting and folding equipment at the Toowoomba HQ, elevating the company’s manufacturing excellence.
Mark’s focus includes building quality systems and processes for consistent product offerings, developing the management team to support group growth, and overseeing subsidiaries like Ultimate Bullbars and TUFF Brisbane. His role is integral to attracting top talent, fostering a positive culture, and enhancing efficiency to meet client needs promptly.
Mark is a graduate of the Australian Institute of Company Directors, holding a Master of Philosophy (research) from the University of Queensland and a BA (Honours) from University College Dublin.
